• James Grugeon of the Good Beer Co and Darren Kindleysides, the chief executive of the Australian Marine Conservation Society. Photograph: The GuardianJames Grugeon of the Good Beer Co and Darren Kindleysides, the chief executive of the Australian Marine Conservation Society. Photograph: The Guardian

Australia’s first ‘social enterprise beer’ to help save the Great Barrier Reef

A craft beer brewed in Queensland could help to save the Great Barrier Reef.  At least half the profiles from sales of the Great Barrier Beer will be donated to the Australian Marine Conservation Society (AMCS), an organisation that has spent half a century campaigning to protect the Great Barrier Reef.

Australia’s first social enterprise beer company – the Good Beer Company was set up in Brisbane last year by James Grugeon, although the idea had been brewing for close to a decade.

James said: “I’ve been wanting to put up a social enterprise beer company for a very long time, as my friends and family, my wife will tell you. 

"I worked as an environmental activist campaigner, I worked in the private sector in corporate social responsibility roles, I was the manager for an NGO in the UK that did environmental protection stuff.

"And it’s been for me a real no-brainer. You take something that everybody enjoys doing, like drinking beer, and you help them to raise money for charity at the same time."

The beer is brewed by the Bargara Brewing Company in Bundaberg, a small town just at the entrance to the Great Barrier Reef.  The small brewing company is committed to using the very best Australian ingredients in an environmentally responsible way.  Now, after the two companies formed their partnership, the beer is sold in bars throughout Queensland and New South Wales, raising money for marine conservation with every sale.

So when you’re out and about with your uni mates, keep an eye out for the Great Barrier Beer and help support the future of the Great Barrier Reef.  Find out more on the Good Beer Company website.

Students studying at James Cook University’s Cairns campus, might also like to try Two Turtles Pale Ale – brewed locally, a donation is made to the Cairns Turtle Rehabilitation Centre for every bottle sold.  Find out more here.

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