• Photo credit: The University of CanterburyPhoto credit: The University of Canterbury

University of Canterbury’s funding boost for immersive games technology

The University of Canterbury aims to craft the future of immersive gaming in New Zealand by assembling an international team of experts, thanks to a Government funding boost of over NZ$3 million and University funding of NZ$4.5 million.

The University’s Applied Immersive Gaming Initiative (AIGI) is intended to accelerate research and public use of immersive gaming applications. The research will focus on the motivation that a game might provide to engage people in tasks that might otherwise be challenging or difficult. For example, learning, exercising or trying to break a bad habit like smoking.

The research will cover all aspects of immersive gaming including, virtual reality, augmented reality, social and artistic aspects. and merging digital content with the physical world, with the intention of nurturing and developing new innovations and business within the growing technology sector in New Zealand.

The project will bring three international entrepreneurial academics to the Human Interface Technology Lab New Zealand (HIT Lab NZ), an international, multidisciplinary research lab, which delivers postgraduate degrees from ground-breaking research at UC. In addition, they will work with the new UC School of Product Design, which offers a Bachelor’s degree majoring in Applied Immersive Game Design, and the UC Centre for Entrepreneurship.

The grant will also support three PhD students, a postdoctoral researcher, and a game artist to help create content. The effort will create a pathway to commercialise student and staff projects in applied games created as part of the initiative.

If you want to find out more about the University of Canterbury and the research being undertaken, visit their profile here. Contact Study Options for further information about studying in New Zealand.

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